About Us

Who We Are


Based in Sydney and founded in 2011.

We are group of web professionals who are passionate about the web. We strive to develop a secure and beautiful website to make selling and shopping online as easy and enjoyable as possible.


Our Vision


Everyday is a Small Business Day


Our Mission


We determine to provide the best online service to our customers at any category that we do.


Our Values


Some companies manage by hierarchies. Some by rules. EMallFashion guides by its values. These are the values that guide our business, our culture and our brand:

  1. Open company. No Bullshit
    • We embrace open and honest communication in everything that we do. We are not afraid of being honest to ourselves, our staff and our customers.

  2. Do with Passion and Determination
    • Do with passion means we are caring about what we are doing, not just a job. When we do with determination, we don't take "no" or "that will never work" for an answer because if we had, eMallFashion would have never started in the first place.

  3. Focus on Customer
    • Since the beginning, we have focussed on providing the best customer online experience as possible. Whether we are designing a new tweak to the look of our website, we take great care to ensure that it will ultimately serve our customers rather than our own internal goal.

  4. Fun at Work
    • We believe that work should be challenging and the challenge should be fun. Our atmosphere may be casual but we can be serious without a suit.

  5. Drive and Embrace the Change
    • At eMallFashion we encourage everyone to create positive change - we are constantly seek innovative and creative ways to stay ahead of our competition because success is never final.